3 Ways Digital Marketing can be cost-effective, and how to choose a cost effective digital marketing agency
Digital marketing does not have to be expensive. With so many businesses starting out there will have to be affordable solutions available for up-and-coming businesses. According to the experts at Salesforce.com more than 4.4 million new businesses were created in the U.S. during 2020 the highest total on record.
In this article, we will discuss some useful digital marketing strategies as well as some tactics on how to choose a cost effective digital marketing agency.
What is Digital marketing?
At Mailchimp.com digital marketing is defined as Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. Digital marketing is an essential part of operating a business.
Strategy
Retargeting Ads
Traffic is no just about getting website visitors, and making your website visible to everyone. In order to be successful you have to target the individuals that are looking for you. This is called Targeted traffic. targeted traffic is defined as website visitors that are not just on your site to view your website, they are there with the intent to purchase your products or services.
The idea is not to get traffic that is just surfing the web. You want the individuals that are looking for you. One good way to do this is with retargeted ads. This marketing method is proven to be effective. It works with set information about your targeted audience such as their behavior, and interest, and presents ads before people that would like to buy your products or services.
It also works with people that purchased from you before. The ads work as a intro or a reminder to the value of your products or services
Social Selling
The ease of doing research is now better than ever. People turn to Social Media to make informed buying decisions. In an article in optinmonster.com it was found that 78% of salespeople engaged in social selling are outselling their peers who aren’t. The numbers are good but in order to be effective it would be best to partner with individuals that are good at connecting with their audience. It is very important to produce eye-catching content and to provide content that is useful to the individuals that are viewing it.
Using Stats to make adjustments to Campaigns
It is very important that you track your success. Using Analytic tools with Facebook, Twitter, and google will help you get an idea of what changes need to be made. The good thing is you get data in real time. The best thing about this is that it is free to use. You do not need to pay anything to use these tools
How to choose a cost effective digital marketing agency.
The first thing you should take in account is you would not be looking for a digital marketing firm if you know how to do it on your own. You would do it on your own if you understood it. There are two major problems with digital marketing agencies. One: They maliciously offer their services and don’t deliver. With the lack of understanding of how digital marketing services work, by the time you realize you are not getting what you are paying for you already spent a ton of money. Two: There are a lot of companies that operate with the best intentions, but lack the resources to deliver a quality service.
Your goal is to figure out how you will choose the right company. A good start is to use online tools to check on the business so you can make an informed decision.
Online Marketing tools
The first thing you want to look at is the Domain Authority (DA) Domain Authority as defined on Moz.com is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.
a company with a high domain authority is a company that put in the time and work to get a good score. A reasonable score for a company should be higher then 65.
