Tips from our SEO expert on Anchor Text The text that can be clicked on within a hyperlink is called anchor text. It is intended to stand out from the surrounding text so that users would recognize it as a clickable link. Therefore, it ought to be a different color

Google SEO Elements One of the meta tags on a web page is the meta description. Webmasters can quickly summarize the content and value of a web page using this Google SEO element. When a page for a certain query is shown as a snippet in the SERPs, the page

Using a buyer persona with your digital marketing strategy Perhaps you had an imaginary companion when you were younger. They exist for social media marketers as well, however, they go by the names of buyer personas or audience personas. But unlike your imaginary pal, these fictional characters aren’t merely there