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Tips from our SEO expert on Anchor Text

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Tips from our SEO expert on Anchor Text

The text that can be clicked on within a hyperlink is called anchor text.

It is intended to stand out from the surrounding text so that users would recognize it as a clickable link. Therefore, it ought to be a different color than conventional text. It’s frequently blue. An underlining or other additional stylistic components can be used…

Users should be made aware of the type of page they will be visiting if they click on the link’s anchor text.

Image example of what anchor text is

Why is anchor text important?

Simply put, anchor text gives consumers and search engines context. The link label describes what a user will see if she chooses to click on it and navigates to the connected page. On the other side, search engines index and rank websites using the anchor text.

Here, relevance becomes important. If the content being cited is not pertinent to the subject at hand, it may cost you website traffic as a result of poor user experience. Additionally, because the linked content doesn’t create value for the user, search engines will rank your website lower. Simply put, anchor text gives consumers and search engines context. The link label describes what a user will see if she chooses to click on it and navigates to the connected page. On the other side, search engines index and rank websites using the anchor text.

Utilizing anchor text wisely can boost readers’ trust in both your company and the website information you publish. Additionally, it helps your SEO efforts by sending search engine crawlers the appropriate signals.

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Different Types of Anchor Text

You must comprehend every type of anchor text to build a diverse profile and stay out of search engine penalties.

Generic

The anchor text, which frequently acts as a call-to-action anchor, uses a generic phrase that doesn’t offer any meaningful context regarding the subject matter of the linked-to page. Some of the most typical examples include “click here,” “read more,” “this website,” “this page,” and “go here,” among others.

Avoid creating links with generic anchor text since they lack user appeal and undervalue a link’s SEO value due to its ambiguous context.

Branded

the text in the anchor tag that contains a brand name.

The safest option is to utilize branded anchors unless you have an exact match domain. A domain name that precisely matches a search query that will direct visitors to your website is known as an “exact match domain.” For instance, you should avoid using Branded anchor text if your branded domain is CheapNotebooksOnline.com to avoid penalties.

Exact Match

The exact target keyword phrase you wish to rank for is used in the anchor text.

It has the most potential to raise your rating, making it the most crucial sort of anchor text. Exact match anchors, however, should be used with caution as they may also be the cause of your penalty. You run the danger of receiving a penalty, for example, if you’re trying to rank for “brown shoes” and your anchor text is the same.

LSI Keywords

Another name for LSI is “Latent Semantic Indexing.” Your target term is used in the anchor text as synonyms or variations.

If “online store” is your goal keyword, LSI keywords that can be relevant include “online shop,” “eCommerce store,” “open online store,” etc. By entering your target term into Google and taking note of the offered possibilities in the search bar, you can quickly identify LSI keywords.

Partial match/Phrase match

A partial match of your target term is used in the anchor text.

Although it is thought to be a more natural method of linking to another website, it is very similar to LSI anchors. Useful advice on Instagram marketing or “learn more about Instagram marketing” would be partial match anchors if you were attempting to rank for “Instagram marketing.”

Long Tail

Longer incarnations of your target keyword can be found in the anchor text.

Long-tail anchor text examples include “Why eCommerce stores should invest in Instagram marketing” and “Instagram marketing is part of the marketing mix.”

Brand + Keyword

The target keyword and your brand name are both included in the anchor text.

The anchor would be “Christmas flower arrangements by Flower Power” or “Flower Power festive flower arrangements” if your business name is “Flower Power” and the keyword you’re seeking is “flower arrangements

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Does Anchor Text Matter?

Since it can tell Google what a page is about, anchor text is crucial to SEO. In reality, multiple Google patents mention employing anchor text as a ranking indication. It is widely thought of as a bad SEO strategy to either not use anchor text or to use generic anchor text, such as “click here.”

Don’t hesitate to get in touch with us at any time to speak with an SEO expert if you have any questions. 

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