What is Social Media Marketing, or Social Marketing?

Image of social media icons on a phone

To develop a company’s brand, boost sales, and enhance website traffic, social marketing, often referred to as digital marketing and e-marketing, makes use of social media platforms where users may create social networks and share information. Social media marketing (SMM) gives businesses a method to interact with current consumers and attract new ones. It also contains data analytics features that are specifically designed to help marketers monitor the effectiveness of their campaigns and find new opportunities for interaction.

Why is social media marketing important for every business?

SMM is the simplest way to reach a sizable audience because social media is now used by 3.8 billion individuals or half of the world’s population. Additionally, this figure is always rising; since 2019, social media usage has increased by 9.2%.

Using social media to raise brand awareness is quite helpful. 52% of online brand discovery, according to Hootsuite, takes place in open social feeds. In other words, the majority of individuals use social media to discover new products.

People spent, on average, 2 hours and 24 minutes each day in 2019. The amount of time spent on social media climbed by 1.4%, another growth indication. Because of this, social media is a fantastic tool to communicate with your audience over an extended period.

Social media platforms have a bigger and bigger role in increasing sales every year. For instance, 43% of internet users in 2019 used social media for product research before purchasing. Even though just 12% of individuals are prepared to click a Facebook or Instagram “purchase” button, social media is very important in the early phases of the buyer’s journey.

Benefits of Social Media Marketing:

Social media is one of the most successful free marketing methods available today due to its extensive usage and adaptability. The following are some particular advantages of social media marketing:

Humanize your business: You can use social media to make your company an active player in your market. Your audience may get to know, trust, and engage with you through your profile, postings, and interactions with other members.

Drive traffic: Social media is a top avenue for boosting traffic to your website where you may turn visitors into customers thanks to the link in your profile, blog post links in your articles, and your adverts. Social signals are also a side effect of SEO.

Generate leads and customers: Through features like Instagram/Facebook stores, direct messaging, call-to-action buttons on profiles, and appointment booking options, you may also create leads and conversions directly on these networks.

Increase brand awareness: Social media networks’ visual nature enables you to develop your visual identity and raise brand awareness among huge audiences. Additionally, increased brand recognition will improve the outcomes of all your other initiatives.

Build relationships: Through these platforms, you may network, get feedback, have discussions, and establish direct contact with people while also opening up both direct and indirect lines of communication with your following.

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